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How to Choose a Real Estate Listing Agent

If you’re putting your home up for sale, you’ll obviously want to hire best real estate listing agent available. Many people, however, make the mistake of choosing an agent based on commission and suggested listing price for their property. It’s understandable that you want, like many other home owners, to get the best possible price for your home while paying the lowest possible commission. But what makes a good agent isn’t those two factors. So to find a competent agent, what criteria should you use? Let’s have a look at a few tips that may come in handy:

Listing price

Regarding the suggested listing price, you must keep in mind that an agent cannot truly know how much your home is going to sell for. To help you choose a sales price, they may show you some of their previous sales as well as current listings similar to yours. Ultimately, it’s the buyer who must decide if the price is OK with them. A good agent, therefore, should provide you with a price range. Several factors will determine this range, such as current market trends, your property’s location, etc. This means that the agent who suggests the highest list price is not necessarily the best.
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Agent’s Commission
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It’s not always advisable to go with the agent who charges the least amount of commission. You may however find an agent who is ready to work for less than his or her competition because you might be willing to send more referrals their way. What’s important is that you don’t choose an agent who’s either desperate for business, or incompetent.

Marketing plan

To expose your home to as many potential buyers as possible, every agent will need the best marketing tactics as well as a good advertising budget. Agencies with big marketing budgets are more likely to sell your home faster, thanks to the increased exposure. So before you can hire an agent, ask them to show you’re their full marketing plan. this marketing plan must include important techniques like distribution to the top real estate sites, four-color flyers, a virtual tour for buyers, and incentives for brokers. Advertising in the local paper may also be necessary. The more the marketing tactics included in the marketing plan, the higher the chances of selling your home fast and at a good price.

Agent’s track record and experience

You would probably prefer an experienced agent with a solid track record. Ask the prospective agent to show you what properties they’ve managed to sell in the last year. In terms of price range and location, are some of those homes similar to yours? How long did it take the agent to sell those homes?