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The Future of E-commerce with Cross Border eCommerce. With the current competition in the consumer market, many strategies have been put in place by business people to get more consumers. Some of the strategies come with their challenges as some of these difficulties are hard to overcome. Due to the uncontrollable challenges faced, many business owners now use cross border e commerce as their top marketing strategy, as they believe that this mean of marketing has no severe problems. Cross border e-commerce has a broad definition as it majorly involves online trading taking place either locally or internationally with the consumer and producer as the two largest parties. This type of e-commerce has been recorded to be successful in the marketing through the use of Amazon and eBay as their major platforms. Websites introduced in cross-border marketing have made trading between consumers and international distributors much efficient. A factor that has made this type of marketing spread over fast is the fact that buying a product from this platform; a consumer is not charged any tax as the seller does not necessarily need a license to sell their goods. A factor that has been a driver to the spread of cross border e-commerce is the desire for a customer to get a product from a different country that is not locally available. Controversial talks have been argued out if with the success cross border has portrayed so far, it can be considered as the future of e-commerce in upcoming businesses. With the overgrowing success; this marketing platform has some challenge that it faces. They include:
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o Fraud. Many cases have been filed of deceptions when it comes to money payment from both parties in business. Issues on the proper payment service has been increasing over times, making people lose trust in the system.
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o Logistics and reverse logistics. If one is not keen on his or her local consumers, logistics obtained from them can negatively impact your business in case you doing it online. o Regulation. Regulation by the government has been recorded to have an impact on a business a significant number of ways either positively or negatively. Therefore for a business owner, it is greatly advised that he or she should have actual knowledge of taxation as it will help them understand how the local tax works and also should ensure customers pay to be legit. Otherwise the result from the government regulation criteria might affect the business negatively. In summary, like any other business ideas, cross-border- e-commerce has its challenges. Despite the challenges it encounters, the positive impacts it has outweigh the negative making it a consideration of the future of e-commerce.