Useful Pointers on How to Make a Catchy Logo for an Orthodontics Company
Every company needs to have a recognizable brand from its competitors. Every brand is anchored around certain things such as the logo and colors used. With successful branding, a customer will immediately remember your company when they see certain images. If an orthodontist company is to stand out, it needs to have a unique logo and unique branding. This article explains how a logo designer can make the best logo for an orthodontist establishment.
One of the small but important things you need to get right is the font. Avoid using the fonts used in official documents. Such fonts may actually chase potential customers away as they feel too impersonal. Customers should feel a sense of comfort and warmth when they look at your logo. You should also avoid using the very artistic and informal fonts. Such informal fonts may communicate a lack of professionalism on the company’s part. With some research and consultation, you will be able to settle on a font that is suitable for all parties.
After choosing the right font, ensure you choose the right color. Incorporate the company colors on the logo so that every aspect of the brand is in harmony. For new companies, choose a color that will work well both on the logo and on the premises and uniforms. Again, you will find many published studies that show which colors are preferred in medical institutions.
For a logo to be complete, it needs to have a catchy image on it. Avoid using a tooth or teeth on the logo as that will be too generic and average. There many other images that can communicate the right message without incorporating any version of a tooth. You can browse other company logos to get new and fresh ideas.
At this stage, you have all the components to make a great logo. The most important thing at this stage is to make the logo as catchy and as clear as possible. Since people do not spend too much time scrutinizing logos, they should communicate as much as possible in the shortest time. If the image you chose was attractive, the words should also be legible. Avoid putting too much on the logo, as other information can be communicated through advertising.
A logo will most of the time be incorporated in many faucets of the company. Once developed, the logo will appear on the staff uniform, on billboards, as a letterhead, on business cards and on the website. You should therefore make a logo that can be easily incorporated on all those platforms. Make sure the logo looks the same whether on a small or a large surface.